For decades, our family has been focused on the idea of creating the best fabric. We are proud to create innovative clothing that feels wonderful and makes us all feel great about how they are made. With these monthly blog entries, I am to provide some insight on who we are as a company and how we’re revolutionizing the active apparel industry, one original fabric at a time.
" Having been in the Better Sportswear Business for fifty years you might say I have lint in my bloodstream. "
- Al Andrews
When Under Armour first came out, they had signage in the major stores stating, "Cotton is the enemy." "Oh really,' I thought, "well Polyester stinks!" This was surely an emotional reaction, but it set our family, wife Cindy (72) (and married to this writer 53 years), son Scott (40) and son Todd, (President and CEO) on a mission to start our company and create a national apparel brand using natural fibers that performed.
We named the company tasc, using the first letter of each family member's first names: todd, al , scott, cindy. The word Performance was added to show we were determined to create a non-synthetic performance fabric that would have all the performance features of the man-made Polyester fabrics, that add more chemicals for every performance component.
Our goal was, is and always will be to create our own natural fabrics made from nature, but would wick moisture from the body, be thermal regulating, would dry quickly and offer protection from the sun's harmful ultraviolet rays. We created a natural miracle fabric with no added chemicals. In addition, we set out to eliminate the two harmful side effects of the polyester performance shirts; namely not comfortable on the skin and retained bad odor and bacteria in the fabric after workouts. Bad odor so strong it was like a feral animal was let out of your gym bag into your laundry room after hard workouts!
In future blogs we will relate how we created our miracle natural fabric. A little hint in the meantime, bamboo is a major part of the equation. Today I would like to share our core values at tasc Performance:
6. Respect of Nature